Rebrand

Design Challenge

Choose a well-loved brand ready for a refresh, and reimagine its identity to boost engagement and drive sales. Develop a cohesive visual system—including a new logo, color palette, patterns, and key brand assets—designed for impactful use across digital platforms and advertising channels.

Design Solution

The rebrand of Lick Honest Ice Creams aimed to modernize the beloved Austin-based brand while staying true to its roots. By infusing a fresh dose of Texas flair, introducing a more vibrant color palette, and incorporating playful, handcrafted patterns, the new identity reflects Lick’s bold flavors and honest ingredients. This refreshed look positions the brand for exciting regional and national expansion, all while maintaining the charm and authenticity that made it a local favorite.