Typeface Design

Design Challenge

Design a new typeface that begins with tactile, hands-on experimentation before being refined and developed digitally. Consider its versatility across industries and mediums, and create strategic applications and supporting assets to showcase its real-world potential.

Design Solution

Hexiblade blackletter typeface, with its sharp angles and geometric composition, is a powerful choice for edgy brands because it exudes boldness, rebellion, and authenticity. Its dramatic, high-contrast letterforms create a sense of intensity and attitude, making it perfect for brands that want to stand out and challenge conventions. The sharp, structured design conveys a raw, almost aggressive energy that aligns with subcultures rooted in punk, metal, and underground aesthetics. Additionally, the geometric precision adds a sense of craftsmanship and heritage, giving brands an aura of exclusivity and defiant sophistication.